The Importance of Talent Development Plans for Retaining and Building High-Performance Teams

“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” - Simon Sinek

This is a famous phrase said by Simon Sinek, the creator of the golden circle concept, who many probably know from his TED Talk about the concept of “WHY”/”¿POR QUÉ?”, which has more than 60 million views on YouTube or from his book Start with Why with more than 1 million copies sold. Founder of Optimism Company, a company focused on the development and training of leaders.

In short, this quote summarizes that we have two ways to influence people, manipulate, which obviously is not so easy, or inspire, in that sense it is teachable and possible to develop skills that inspire people to achieve great goals, either through behavioral techniques or speech techniques.

Since my goal here is to share ideas with leaders, companies, and even those seeking leadership, what we mean is that if we aspire for our team to reach the defined objectives and goals with all possible commitment and their best performance, we must inspire them, in this way we will achieve results that probably exceed our expectations.

By explaining WHY you do what you do, this gives your team ways to identify with your purpose, to believe and follow the same direction, but in a personal and autonomous way, assuming the responsibility to achieve that same purpose.

That is why it is important to create, although very simple, a training or career plan that helps your teams understand over time the purpose of the company and how they can contribute to its collective and personal growth.

Also, in today's times, information arrives very quickly, which makes people increasingly understand the importance and need to acquire knowledge to have greater value in the labor market.

That is why companies that today offer career plans or study benefits are increasingly attractive.

“The size of the global digital education market will grow from USD 19.4 billion in 2023 to USD 66.7 billion in 2028, at a compound annual growth rate (CAGR) of 28% during the forecast period.” Research and Markets

Note: a growth rate of 12% is already considered very good for a market

Post-pandemic

Another point that greatly contributed to the acceleration of technology consumption and globalization is the post-pandemic period, which forced several markets to reinvent themselves to remote models and massive use of the internet. Before the pandemic, it was very likely difficult to hear about the possibility that companies with in-person models would offer remote models, unlike today, where there has been a significant increase in companies that have adopted hybrid or 100% remote models. (The future of work after COVID-19 - McKinsey).

This contributed to people considering new benefits when choosing the company they want to work for, not only focused on the financial part but on the advantages and balance between social and work life. It is common to see on opinion exchange platforms like LinkedIn people writing about their opinion of NOT returning to in-person jobs and the benefits of remote work.

Why are talent training plans important?

As exposed in the previous topics, it is possible to understand that there is a great need, on the part of teams and even new professionals, to be part of a greater objective, either due to the inherent need to understand WHY their company does what it does, or even understanding that knowledge has great value and that work is not just about financial gains.

Therefore, training plans have been highly demanded by both already hired employees and candidates for new vacancies. Because these plans intend to give direction, a purpose, for your employees to acquire new skills or improve others, the feeling of satisfaction that they are secure and that they contribute to their team.

“Today Kranio, as an IT staffing company, has less than 8% turnover (in a market where turnover is usually very high) and this is possible because they mainly offer purpose and learning to their team. According to the EFY survey, more than 60% of Kranio's talents choose to stay in the company because it offers challenges and values the development of its employees.”

Whether this plan is designed by the company itself or even by team leaders, regardless of how simple the delivery is, a training plan needs to be built on only 3 pillars: Purpose, Analysis, and Actions. But that will be the subject of another post.

The important thing is to address this new demand and, certainly, obtain even better results from employees who contribute to the daily improvement of their team and, in turn, their company.

Ready to boost your team's development through effective training plans?

At Kranio, we understand the importance of investing in the professional growth of your talent. We help you design and implement personalized training programs that align individual goals with your organization's objectives. Contact us and discover how we can help you build more committed teams prepared for the challenges of the future.

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